Summary
From television to TikTok—15 years of video and digital storytelling that drives measurable results. Increased Instagram engagement 273% and generated 19 million impressions for a global enterprise brand. Expertise in audience prioritization, AI-enhanced workflows, content strategy and performance measurement.
Skills
- Social Media Management & Strategy
- Sprout Social
- Meta Business Manager
- Hearsay Social
- Hootsuite Talkwalker
- TikTok
- AI & Automation
- Midjourney
- OpenAI ChatGPT
- Adobe Firefly
- Google AI Studio
- Anthropic Claude
- Microsoft Copilot
- Video Production
- Part 107 Commercial Drone Pilot’s License
- DJI Mavic, Air, and Mini Drones
- Panasonic LUMIX Cameras
- Canon Cinema EOS Cameras
- Sony Alpha Cameras
- Sony Cinema Line Cameras
- Video Editing
- Apple Final Cut Pro
- Apple Motion
- Apple Logic Pro
- DaVinci Resolve
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Audition
- Graphic Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe Lightroom
- Project Management
- Adobe Workfront
- Digital Marketing
- WordPress
- Mailchimp
- HTML
- CSS
- Microsoft Office
- Microsoft Word
- Microsoft Excel
- Microsoft Powerpoint
- Microsoft Teams
Experience
Coldwell Banker
Manager, Brand Social Media
September 2023 – Present
- Created content, managed agency partners; strategic guidance for brand and executive social
- Drove organic engagements (+137%) and impressions (+128%) growth; +273% Instagram engagements
- Revamped event social strategy for increased impact (+261% impr., +225% eng., +414% shares)
- Conducted channel audits for the Coldwell Banker, Coldwell Banker Commercial, and affiliates.
- Generated ~19 million annual organic impressions with revised channel strategy and content mix
- Drove strategic adoption of AI tools across the brand team, including Midjourney and Custom GPTs
National Life Group
Sr. Marketing Specialist (Social Media Manager & Creator)
July 2022 – September 2023
- Grew organic engagement on Instagram (+139%), Facebook (+40%), and LinkedIn (+40%)
- Engagement rate 10⨉ our core competitors, driving over 8 million organic impressions per year
- Recognized by the Financial Marketing Institute as the top performing social media in life insurance
Marketing Specialist (Social Media Manager & Creator)
July 2021 – July 2022
- Tripled organic engagement on Instagram (+207%) and Facebook (+189%)
- 300% increase in Instagram shares, 970% increase in Instagram organic reach
- Spearheaded social media strategy and KPIs with focus on activating B2B2C audiences
- Created, managed, and iterated on TikTok, FB, IG and LinkedIn paid social ad campaigns
Marketing Specialist (Video Producer)
August 2016 – July 2021
- Pre-production, filming, and post-production; scripted and coached executives on-camera
- Storyboarding, shot listing, scripting, subtitling, transcription, and translation of videos
- Developed brand motion graphics package; art design and motion design for animated videos
Mountain Lake PBS
Videographer/Editor → Field Producer
June 2013 – August 2016
- Produced, filmed and edited video for television and web, developed motion graphics packages
- Supervised post-production for 13-part television series; provided guidance to additional editors
Magic Lantern Pictures / Exodus Cry
Director of Photography
July 2012 – May 2013
- Supervised aerial, timelapse, undercover and conventional cinematography for Netflix documentary
- Managed a 4-person camera crew; developed consistent visual style and imaging workflow
- Selection, acquisition and management of over $100,000 of in-house production equipment
Education
Regent University, Virginia Beach, VA
Bachelor of Arts in Cinema-Television, 2011