“Which would you rather have?”

We built something special here

I lead organic social media strategy and content creation at National Life Group. Over the past 2 years, we’ve quadrupled our organic engagement, delivered over 6 million organic impressions per year, and been recognized by the Financial Marketing Institute as the top-performing organic social media experience in the life insurance industry.

Most people don’t care about your brand. Focus on the ones who do.

Life insurance can seem pretty boring, but it isn’t boring for everyone. Our guiding light? Know the audience.

We’re generating organic engagement that is roughly 10× that of our closest competitors and in line with major national brands like Bank of America.


And while we’re talking social media:

Here’s some content from my personal Instagram: