Resume

Coldwell Banker

National Life Group

• Continuing our industry-leading growth as manager of organic social media at National Life Group
• Management of social media calendar, content ideation, and content creation
• Engagement rate 10⨉ our core competitors, driving over 6 million organic impressions per year
• Continued growth in organic engagement on Instagram (+139%), Facebook (+40%), and LinkedIn (+40%)
• Created, managed and iterated on TikTok, FB, IG and LinkedIn paid social ad campaigns

• I lead content development and channel management for organic social media at National Life
• Tripled organic engagement on Instagram (+207%) and Facebook (+189%)
• 300% increase in Instagram shares, 76% increase in Facebook shares and comments
• 970% increase in Instagram organic reach, 19% increase in Facebook organic reach
• Recognized as top performing social media experience in the life insurance industry by FMI
• Video editing, copywriting, design, and social media management
• Spearheaded process to define and implement organic social media strategy and KPIs
• Focused on building brand awareness/affinity, increasing customer trust and activating B2B audiences

• Produced, directed & edited a diverse array of videos including motion graphics design
• Proactively coordinated concept and script development across stakeholders
• Confident working independently and collaboratively with cross functional team
• Worked closely with top executives to shape scripts and coach on-camera performances
• Participated twice in NYU-led strategic execution leadership programs

Mountain Lake PBS

• Produced and edited video for television and web, developed branded motion graphics packages
• Brainstormed & helped develop monetizable video assets for web and social media
• Volunteered for strategic planning team; contributed to revamped organization vision and goals

• Camerawork, lighting and color correction on award-winning documentaries, shows and promos
• Supervised post-production for 13-part television series; developed file management protocol
• Edited video; created motion graphics; sound editing, design and mixing to broadcast standards

Magic Lantern Pictures / Exodus Cry

• Supervised aerial, timelapse, undercover and conventional cinematography for Netflix documentary
• Managed a 4-person camera crew; developed consistent visual style and imaging workflow
• Selection, acquisition and management of over $100,000 of in-house production equipment

UPWARD CHURCH

• Led rebrand and marketing campaigns including graphic, video, and product design components
• Sound engineer for weekly services; improved sound quality by resolving major technical issues
• Managed and trained volunteer sound technicians; developed mix protocols and best practices
• Live and studio music recording and production
• Helped establish video streaming solution for live events and prerecorded video; created video packages for events and web