Resume

Summary

I manage an industry-leading organic social media experience at a Fortune 1000 B2B2C financial services company. A creative strategist, video and photo pro, writer and designer with 10+ years of experience building audiences through digital storytelling. Passionate about telling stories that matter.

Skills

  • Video Production
  • Part 107 Commercial Drone Pilot’s License
  • DJI Mavic, Air, and Mini Drones
  • Canon Cinema EOS Cameras
  • Sony Alpha Cameras
  • Sony Cinema Line Cameras
  • Video Editing
  • Apple Final Cut Pro
  • Apple Motion
  • Apple Logic Pro
  • DaVinci Resolve
  • Adobe Premiere Pro
  • Adobe After Effects
  • Adobe Audition
  • Graphic Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Lightroom
  • Project Management
  • Adobe Workfront
  • Social Media Management & Strategy
  • Sprout Social
  • Meta Business Manager
  • Hearsay Social
  • Hootsuite Talkwalker
  • Facebook
  • LinkedIn
  • Instagram
  • TikTok
  • Digital Marketing
  • WordPress
  • Mailchimp
  • HTML
  • CSS
  • Just enough JavaScript to be dangerous

Experience

National Life Group

Senior Digital Content Producer

July 2022 – Present

  • I continue our industry-leading growth as manager of organic social media at National Life Group
  • Engagement-to-follower ratio (FB + IG) over 100x the average of our competitors
  • Continued growth in organic engagement on Instagram (+50%), Facebook (+20%), and LinkedIn (+27%)
  • Delivering over 5.5 million organic impressions per year

Marketing Specialist (Social Media Manager & Content Creator)

July 2021 – July 2022

  • I lead content development and channel management for organic social media at National Life
  • Tripled organic engagement on Instagram (+207%) and Facebook (+189%)
  • 300% increase in Instagram shares, 76% increase in Facebook shares and comments
  • 970% increase in Instagram organic reach, 19% increase in Facebook organic reach
  • Engagement-to-reach ratio 31x (Facebook) the industry average
  • Recognized as top performing social media experience in the life insurance industry by FMI
  • Video editing, copywriting, design, and social media management
  • Spearheaded process to define and implement organic social media strategy and KPIs
  • Focused on building brand awareness/affinity, increasing customer trust and activating B2B audiences
  • Created, managed and iterated on TikTok, FB, IG and LinkedIn paid social ad campaigns

Marketing Specialist (Video Producer)

August 2016 – July 2021

  • Produced, directed & edited a diverse array of videos including motion graphics design
  • Proactively coordinated concept and script development across stakeholders
  • Confident working independently and collaboratively with cross functional team
  • Worked closely with top executives to shape scripts and coach on-camera performances
  • Participated twice in NYU-led strategic execution leadership programs
Mountain Lake PBS

Field Producer & Multimedia Creative Specialist

October 2015 – August 2016

  • Produced and edited video for television and web, developed branded motion graphics packages
  • Brainstormed & helped develop monetizable video assets for web and social media
  • Volunteered for strategic planning team; contributed to revamped organization vision and goals

Videographer & Editor, Level II

June 2013 – October 2015

  • Camerawork, lighting and color correction on award-winning documentaries, shows and promos
  • Supervised post-production for 13-part television series; developed file management protocol
  • Edited video; created motion graphics; sound editing, design and mixing to broadcast standards
Magic Lantern Pictures / Exodus Cry

Director of Photography

July 2012 – May 2013

  • Supervised aerial, timelapse, undercover and conventional cinematography for Netflix documentary
  • Managed a 4-person camera crew; developed consistent visual style and imaging workflow
  • Selection, acquisition and management of over $100,000 of in-house production equipment
UPWARD CHURCH

Media Director

May 2011 – June 2012

  • Led rebrand and marketing campaigns including graphic, video, and product design components
  • Sound engineer for weekly services; improved sound quality by resolving major technical issues
  • Managed and trained volunteer sound technicians; developed mix protocols and best practices
  • Live and studio music recording and production
  • Helped establish video streaming solution for live events and prerecorded video; created video packages for events and web

Education

Regent University, Virginia Beach, VA

Bachelor of Arts in Cinema-Television, 2011