Category: Social Media
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We doubled our event content. Here’s what happened next.
Most brands treat posting frequency like a tightrope walk. We proved it’s more like a trampoline. At the Coldwell Banker brand’s Gen Blue conference this year, we doubled our content output and watched engagement more than triple. The trick wasn’t just making more—it was rethinking how quality and speed work together. The Strategy: LoFi +…
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Building a top-performing B2B2C social media brand
National Life Group is a rapidly-growing but fairly traditional life insurer that generates most of its sales through a B2B2C model. The financial services space is renowned for a boring approach to social media, but National life has an organic social media program that is out-engaging our competitors by a factor of 10. Not only…