Coldwell Banker
Managing social media for an iconic brand
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Before
After
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Whatever love looks like to you, a Coldwell Banker affiliated agent is ready to help you find it – in a home.
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2025 was an iconic year for the Coldwell Banker® brand. A heartfelt thanks to all who were a part of it, from our worldwide network to anyone who has put their trust in us to guide them home.
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This is when the committed outperform the interested. Gen Blue 2025 brought it all—breakthrough ideas, hands-on learning, and global connections. From our bold new Live Well with Coldwell campaign and the AI Innovator of the Year competition to stories of resilience and the energy of the closing party, this week proved that together we’re unstoppable.
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Take me home 🏠
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We’ve been guiding people home since 1906, when Colbert Coldwell and Benjamin Arthur Banker started our journey.
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You can only have one. Which style are you choosing?
cbcworldwide
From @mrjasonwaugh and Dan Spiegel dancing on stage with @terrellowens to cutting-edge AI workshops, this year’s Global Conference celebrated the power of connection, the impact of innovation and the energy of a tribe moving forward together. Here’s to the future we’re building. Until next year!
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Some highlights from the opening General Session at Global Conference.
National Life Group
“Which would you rather have?”
We built something special here
I managed organic social media strategy and content creation at National Life Group from July 2021-September 2023. During those 2 years, we increased organic engagement nearly 8×, delivered over 10 million organic impressions per year, and were recognized by the Financial Marketing Institute as the top-performing organic social media experience in the life insurance industry.
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Life insurance can seem pretty boring, but it isn’t boring for everyone. The guiding light that drove our success? Know our audience.
Most people don’t care about your brand. Focus on the ones who do.
We generated organic engagement that was roughly 10× that of our closest competitors and in line with major national brands like Bank of America.