Author: Daniel McCullum
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Nobody cares about your brand
In an era of interconnected global marketplaces and 24/7 social media, marketers are often tempted to extend their reach as widely as possible, hoping to catch the eye of every potential consumer. They pour resources into marketing campaigns that attempt to appeal to everyone, often with the mistaken belief that a larger audience directly correlates…
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Building a top-performing B2B2C social media brand
National Life Group is a rapidly-growing but fairly traditional life insurer that generates most of its sales through a B2B2C model. The financial services space is renowned for a boring approach to social media, but National life has an organic social media program that is out-engaging our competitors by a factor of 10. Not only…
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Adirondack family photography for Sacred Roots Maple
This past fall, I had the joy of taking family photos for my friends at Sacred Roots Maple. They make the absolute best and most flavorful maple syrup, so I recommend that you rush out and buy some. Ben, Ashley, Wilder and Radisson reside on a beautiful maple sugaring farm in rural New York, just…
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Where and how to (legally) fly a drone in the Adirondacks
I recently received a comment on a Reddit post that asked about drone and UAS operation in the Adirondack Park. The commenter asked, “Did you run into any issues? I’ve tried flying my drone around and always seem to anger people in the process.” Drone operation is legal in most of the Adirondacks, but there…
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24 hours exploring Montreal
A weekend in Montreal is always time well spent. We headed up to the city this past weekend with some friends and started with a customary visit to Atwater market for lunch, then off to Mont Royal for one of my favorite experiences in the entire city The basilica at St. Joseph’s Oratory is a…